The most common misconception I've heard is related to lack of resources. Rather, with the idea of a person that he lacks a resource.
-How do you hire in an overheated market? How do you find customers with such competition?
There are always many reasons why this seems difficult.
Too small company? This means that you cannot afford to pay big salaries to good specialists. A big stable company? That means the galley and the bureaucracy.
-Look, there are companies on Crunchbase that have recently received investments - have you contacted them?
-Startups? Oh, well, these are risks.
-Well, ok, and did they offer their services to large corporations?
-Yes, who will let us go there ...
-Write this blogger and offer a job!
- Well, no, he's too cool ... He also wrote that he wanted to work for himself.
- But an interesting manager left a comment on the site. Contact him, tell us about the vacancy.
-We saw that he recently changed his job, he is unlikely to come to us.
- Did you ask the employees for recommendations?
-Well, of course, we write every week to the whole company. Very rarely recommended.
-And you personally ask! In a personal conversation with a person, not a letter at all.
-Oh, well, I doubt it will work ...
I can't stand whiners! Always doubting, always hesitating
In the best case (if convinced beforehand), they will take one hesitant step. So, through force. To secure a further reasoned expectation of the manna from heaven.
Run from such clients, candidates, companies. The most likely thing you will get from them is devaluation of your experience - “it won't work for us”, “we've already tried it”, “it’s long”, “it’s commonplace”, “but this step is generally better to skip”.
The reason for their failure is themselves. And resources and opportunities are always there. It all depends on the desire to take "extra" couple of steps to find them.
Once I came to work at INovex, which at that time was a startup. A half-empty office, extreme rushes for new clients and complete “self-service” - this is the very feeling when you understand that no one will do for you. The most common question that colleagues asked me then was how do you hire developers in such conditions? And I was surprised - you just don't know how many very cool specialists want to “stand at the origins”, “see how a company is created”. It was interesting for people to watch the development, they were interested in the sincere atmosphere. They came and told me that they did not want to work for the gallery. Although the business model was, by and large, the same.
Somehow came to us very solid client... He could choose any other company - with a name, expertise, famous clients and thousands of employees. We asked him why he chose us - and he replied that he was not interested in being one of a hundred when he had enough funds to afford to be a beloved client 🙂 He quite deliberately chose to become our anchor client, realizing that the company would be very try for him. He became it. And within a year we attracted candidates for an “interesting project” and a “strong team”.
And if you still have a question - where to get clients, people? Become special in anything and believe, your people will come to you. Tons of literature have been written about the value proposition. And the limitations are only in the heads and in blind copying of competitors.