Andrey could not concentrate. It was only 9:30 in the morning, and already the noise outside the door - the voices were getting closer and louder.
-Listen, what are you doing? We worked well, and here is some of your algorithm. Can we somehow agree not to take it away from me?
- Nice try, but no.
-How much do you get paid here, you say? Nobody will know.
A few seconds later the door opened and Denis appeared in the morning sun with his classic expression on his face - impenetrable. At a curious glance, he answered briefly:
- Dealer Vladimir from Krivoy Rog. Raking out the consequences of our "nationalization".
Andrey remembered. A couple of months ago, in this office, they summed up the analytical base under some changes.
The story began when the company's management set a new sales target. The sales department rated it as “very ambitious, unrealistic”. The management dismissed their panic attacks - they say, they always whine at first, and then come with options.
So this time: after a few hours of brainstorming, the suspicion crept in that someone was interfering with the growth of sales.
Intuition advised to pay attention to dealers, on whose conscience unauthorized manipulations with customer bases. Andrey's department confirmed the hypothesis with analytical downloads: there were records for which there were no movements or calls.
Dealers secured customers and, sipping on smoothies, waited while marketing and the will of chance alternately bring them to the deal. For which they received their reward. The smartest knew that chance favors big data. And hired students who frantically pressed buttons at night, raking out all the customers who signed up for the day.
Complaints from new dealers about the lack of companies to call took on new meaning.
-You need to create base movement. If you don't work, then give it to others. - Denis formulated the problem then.
Together, they segmented the database by company type, and calculated the average duration of a sale - about a month. And they launched a new algorithm that unpinned clients automatically after the expiration date.
Thus, the base began to shuffle. Sales increased and the sales department rejoiced. And everything seems to be fine, only from time to time they began to call and visit uninvited guests.
-Close the door and come here. I'll show you something else - Andrei's attention was occupied by another problem. - Look, the most cunning began to change bases.
Forced to adapt to new conditions, dealers seem to have adapted. Monitoring of contacts was added to the list of responsibilities of their students, and when the time came to unpin, it was immediately "returned" back.
- Looks like they even have a detach alert system. - noted Denis - How else to explain the instantaneous speed of their reaction? But for every tricky nut there is a threaded bolt.
No sooner said than done. After a week of joint efforts, a bot was designed that did not allow you to pin clients twice in a row. A special algorithm tracked movements in the base over a period of time and distinguished those who were negotiating from those who were biding their time. And for suspicious activity, he sent an alert to the quality control service.
After the release, Denis went home in thought and mentally summed up the results.
“Any system will eventually be outsmarted. The only question is the complexity of the counteraction. He thought.
I am using simulation modeling to predict what the business will get from the new functionality. But you need to listen more attentively to those in the fields. Only they can predict how the system will be bypassed. Math is power, but experience cannot be substituted. ”
***
In a few days, dealer Vladimir from Krivoy Rog late in the evening will write a message in the chat:
-I have 29 days, tomorrow the clients will be unpinned and cannot be taken again. Give me yours, and I give you mine. Today at 3 am. I unfasten it and throw it into the general chat, and you withdraw. And then in a couple of weeks we’ll swing back. If during this time something is sold, the commission will fly to you, you write down how much and then you will return it to me. Going?
-It goes - the dealer Yuri from Berdichev will answer him.
